There will always be people who look down their noses at self-publishing. And that attitude can be perfectly understandable. I think most people would prefer the validation that comes from getting a publisher in a traditional way. If a publisher has picked novel to produce – out of the tens of thousands out there – it’s a way of saying your work has some merit. Readers like the traditional route too. Someone has acted as a gatekeeper in advance, and already selected the wheat from the chaff, and curated what they think to be the best work out there.
But just because you can’t get a traditional publisher, it doesn’t mean that your work is bad. The sheer amount of manuscripts and submissions publishers get every year means that a whole lot of solid wheat gets thrown out with that chaff. It’s impossible to preserve everything that’s good. And how do we even define “good” in the first place? But that’s probably a question for another day.
Most people would like the validation that comes with getting a publisher in the traditional way, but given the competition, that is far from easy. And before the modern self-publishing revolution, the ratio of what’s written to what’s chosen by publishers meant that thousands of stories and ideas were left in a drawer, never to see the light of day. There’s something quite sad about that. I wonder how many real gems were lost among the garbage?
Yes, the old way of doing things meant that some great stuff would never be published. And back in the 80s, 90s, etc., self-publishing was a very expensive business. There were no real ebook models, and print-on-demand was just a twinkle in its creator’s eye. The only way to self-publish, was to get a load of copies printed yourself, with huge risk and upfront cost.
But, to steal the title of a Bob Dylan song, The Times They Are A-Changin’. And overall, for the better. Easy self-publishing using ebooks or print-on-demand services means it’s never been easier – or cheaper – to get your work out there, regardless of what the “gatekeepers” of the publishing world make of it.
Also, if you do it yourself and your work is really popular, (it’ll be for sale in many of the same outlets the “traditional” stuff is sold in), there’s every chance you could get noticed and picked up by a traditional publisher anyway! But of course, that means there’s also a hell of drivel out there now too. And competition has never been higher. But on balance, this is a good thing, and it means something positive for us all.
It means that while everyone has always had a voice, everyone now also has a platform. On balance, I think that’s a good thing.